Where the Money Is

Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven't stopped spending on themselves. Their total spending power per year surpasses $1 trillion, according to American Demographics.

Web sites, restaurants, consumer packaged goods, entertainment, vacations, and hundreds of other categories will be refined and transformed to meet the needs and desires of the aging Boomers. Let's look at some of the emerging challenges and opportunities g.....

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