What’s Old Is New – And It’s Hotter Than Ever

There's no question that American consumers thirst for new products – as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy.

What is driving this trend? The desire to escape from the stress of the 24/7 workday. The need for a sense of permanence beyond the latest fad in technology. And, at a time when the headlines scream of terrorist attacks, corporate scandals, and war casualties, American.....

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