Web Morphing – the Next Frontier of eCommerce

For at least half a century, sales professionals have recognized that different customers have different cognitive styles and that tailoring "how we sell" to fit each customer's style dramatically increases the probability of selling to that customer. Finally, this insight from top salesmen is coming to the Web. What's involved in making it happen? What are the implications? We'll show you.

Historically, the most crucial sales, like real estate and automobiles, have been made face to face by salesp.....