Video Games Rewire Gen Y Brains

Boomers who grew up on TV, and Xers who grew up with PCs, now represent the vast majority of consumers and workers. However, the Millennials represent virtually all of the new workers and consumers upon which the future of our businesses will depend. And, while the Internet has been a ubiquitous component of their lives, video gaming appears to be a much more important differentiator when compared to earlier generations. As marketers and employers, what should we do to make the most of minds trained and conditioned by gaming? We’ll tell you the new rules.

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