Video Games Redefine the Media Universe

The video game market is growing so rapidly that it will surpass the movie theater industry in revenues this year, and it threatens to supplant other media. One big factor is the expanded demographic of gaming: New research studies reveal that a large portion of the visitors to video game sites are 40 or older. What does this mean for media companies and investors? And what are the implications of new advertising models designed to exploit this new medium? We'll provide the answers.

The gaming market is gro.....

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