Understanding the Millennial Consumer

Every generation is influenced by its context. Like the Boomers, Millennials represent a huge age cohort that reshapes the economy as it moves through its life-cycle. Therefore it’s crucial for businesses to recognize, anticipate, and (as far as possible) shape the consumption patterns of this generation. What do we know about the tastes, perceptions, and habits of Millennials? What are the implications for marketers and entrepreneurs? How can you profit? We’ll give you the answers.

At some point, every com.....