The Video Game Advertising Boom

Video gaming has become the fastest growing entertainment and advertising medium in the world, and it’s ideal for reaching the highly prized younger consumers. What does video game advertising mean for advertisers, consumers and investors? We’ll explain.

In-game advertising uses video games to deliver marketing messages.  The first advertising placed within a video game occurred in 1978, when Scott Adams inserted an ad into Adventureland for a new game that he was introducing called .....

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