The Sweet Smell of Success

Because of the way the human nervous system is constructed, nothing has a more powerful influence on our moods than our olfactory impressions. And, it’s these moods that determine how effective we are as employees and how receptive we are as customers. No wonder companies are now spending billions to influence what we smell. Getting wind of this trend could prove to be a real competitive advantage.

The sense of smell has always been a touchy subject for human beings. For centuries, scientists denie.....