The Smell of Success Grows Stronger

Aroma is becoming an increasingly important component in the marketing of businesses ranging from casinos to stores to banks. It even plays a role in direct mail. So, what's behind this phenomenon? What do you need to know? We'll provide the answers.

For decades, consumer products have been given pleasant scents so detergents would make laundry smell clean and fresh, toothpaste would leave a refreshing after-taste, and air fresheners would enhance room environments. Even realtors have gotten in on the act, .....

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