The Rise of Crowdsourcing

As far back as the 1970s, futurist Alvin Toffler predicted the rise of “prosumers” — that is, consumers who participate in the production of products and services. It’s been a long time coming, but the age of the prosumer is finally here and its leading manifestation is called “crowdsourcing.” We’ll tell you why this is crucially important and help you determine what role it might have in your business model.

Companies that want to outsource work to low-paid, highly productive workers often don’t need to lo.....