The power of Generational Cycles

Analyzing trends requires an understanding of how demography, technology and human behavior interact to shape our constantly evolving economy.  At Trends, we’ve found the theory of “techno-economic revolutions” extraordinarily useful.  Another very useful model linking the behavior of generations to economic and political evolution was originally formulated in the 1980s by Neil Howe and Richard Strauss.  It was presented in their landmark 1991 book, GENERATIONS.  How does this model work?  What does it tell us about the past as well as the immediate future?  And how can we use it to position ourselves to take advantage of the turbulent period, just ahead? We’ll show you.

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