The Post-Recession Consumer

How has the Great Recession changed the behavior of the American consumer? Which changes are temporary, and which are effectively permanent? What are the implications for marketers, investors, and policy makers? We'll provide the answers.

Consumer buying habits depend largely on people's expectations for the future. As documented in a range of books including Predictably Irrational1 and Freakonomics,2This content is for TRENDS SUBSCRIPTION members only.

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