The On-Line Generation

Some Millennials are immersed in cyber communities like MySpace.com and Yahoo groups to such an extent that they virtually live on-line. And it looks like this population will continue to grow. What does this mean for marketers? We’ll show you.

It’s no secret that the Millennials — the 70 million Americans born since 1982 — are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit ca.....