The On-Line Advertising Boom
In the golden age of television, companies that wanted to make a major impact created what was called a “roadblock” — they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message.
Last year, Ford created a similar roadblock on the Internet to promote their best-selling F-150 pickup truck. They placed banner ads for 24 hours on the three most prominent portals: AOL, MSN, and Yahoo. The banners were seen by approximately 50 million Web surfer.....