The New Era in Global Consumption

For several years, the Trends editors have argued that trends in demography, technology, and psychographics were converging to reshape the global economy, particularly when it comes to consumption. It now appears that the current global financial crisis represents the demarcation line between the economic realities we've known for decades and an entirely new reality. What changes will the transformation require? What will this new reality look like? Which companies and countries will thrive and which will decline? What are the implications for your career, you.....

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