Today, most multinational companies rely on about 1 billion consumers located almost entirely in the United States, Japan, and the EU for their revenues. But another 1 billion people — in China, India, and many smaller countries in Eastern Europe and Asia — are joining this club. Serving these “new consumers” will provide huge opportunities for business over the next decade. What are these new markets going to mean for corporate profits? And, what will this dramatic increase in demand mean for global resources? We’ll explain.