If one technology embodied and drove the 20th century mass production era, it was the automobile. This led to an explosion of living standards and quality of life. Yet, while digitization has revolutionized the manufacture and inner workings of automobiles since the 1970s, their fundamental nature and role has not changed. However, in the next 15 years—which we refer to as the “Deployment Phase of the Digital Techno-Economic Revolution”—the nature of the automobile will undergo its most dramatic transformation in nearly 100 years. Why is the transformation happening now? What’s driving it? What will it mean for consumers, policymakers, managers, and investors? We’ll provide the answers you need.
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