Our assumptions about economics and religion shape how we perceive and interact with the world around us. For generations, academics and pundits have argued that the world will inevitably adopt secular humanism as its standard. Many of them were encouraged by 2015 headlines about new research showing an increase in the share of Americans who identified their religion as “none.” What does a comprehensive analysis of the trends in religious belief tell us about Americans, Europeans, and others? What are the implications for consumer marketing, geopolitics, and other important facets of our lives? What will this mean for managers, investors, and businesses in the decades ahead? We’ll provide the answers you need.
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