In the second half of the 20th century, television was not just the most important vehicle for entertainment and news, but also the homogenizing glue that made mass markets successful. While this began to change in the 1990s, it’s only been in the last decade that broadband and video streaming have truly called into question the advertiserdriven model of old. Where does this evolutionary process stand? Where is it headed? Who will win? Who will lose? We’ll sort out the latest thinking from some of the best minds in the industry and attempt to provide useful answers to these questions and more.