The Era of Personalization, Customization, and Co-Production

Technology, demography, and attitudes are converging to make co-production of personalized products a winning business model for the coming decade. What are the big threats and risks for investors, entrepreneurs, and professionals? We’ll show you.

There have been three great stages in the Industrial Age. During the mass production stage, manufacturers made a few standardized products to which every customer had to adapt. This was the era of “one product for every customers.” It was.....

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