Whether you’re talking about books, music, movies, or even clothes, until recently economics dictated that the big money was made off a few big hits. But, as the Trends editors predicted more than a decade ago, the economics of e-Commerce is revolutionizing that old model. Today, the big money is made by having a virtually infinite variety of products appealing to nearly every taste. While the best-sellers are often discounted to the point that they become “loss leaders,” margins on low-volume specialty products remain robust. What will that mean for strategies and business models going forward? We’ll explain.
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