The Challenge of “Media-Addicted” Consumers, Employees, and Citizens

For the past decade, the Trends editors have been examining the ways in which the Millennial Generation is being shaped by its constant access to ever more powerful digital media. Now, newly released results from a global research study confirm and clarify the impressions gathered from anecdotal assessments and smaller scientific studies. The bottom line: Today’s teens and young adults are unprecedented in their dependence on electronic media. What are the implications for employers, marketers, and society? We’ll provide the answers.

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