The Challenge of Advertising Fraud

On-line advertising fraud costs businesses at least $6 billion a year.  Why does it happen? Why do we care? And, what can businesses do about it?  We’ll provide the answers.

Retailer John Wannamaker was quoted as saying “I know that half the money I spend on advertising is wasted.  I just don’t know which half.”  In today’s world of on-line digital advertising, it’s clear that the money lost to “click fraud” and other scams is a big part of that wasted half.

To appreciate the seriousness of the probl.....