The Balance of Advertising Power Shifts

IPTV is just one of the technologies that are changing the balance of power among the various advertising media. These technologies, along with shifts in consumer preferences and economics, are transforming the ad industry. We'll help you understand who will win, who will lose, and why.

The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television adverti.....

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