The most powerful single trend transforming the global economy is the emergence, for the first time in human history, of enormous consumer markets in the developing world. Until the current generation, most of the people in the world had enough income only to afford the basics of life, like food and shelter. But suddenly, globalization is not only making those people producers, it’s also positioning them to be consumers. What will this mean for businesses, investors, and consumers worldwide? What do companies need to do to take advantage of this situation? We’ll explain.
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