Subliminal Marketing is Going Mainstream

As we define it here, subliminal marketing isn’t “brainwashing.” It refers to a host of new techniques and technologies that smart marketers are using to cut through the clutter in an advertising-saturated world. It involves everything from product integration to video news releases, and sensory manipulation to buzz agents, product seeding, and neuro-marketing.

As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using techno.....