Roughly twenty-five years after the World Wide Web became a reality, and more than forty-five years after the first barcode scanners were invented, digitization is still transforming our shopping experience. And it’s not just online; the in-store and product delivery aspects are among the most innovative areas. What are the crucial trends to look for near-term? How will these impact retailers, manufacturers, and consumers? What threats and opportunities will they create? We’ll provide the answers you need.