Seniors: The Most Underestimated Market

Those Americans born before 1946 are a diverse group ranging in age from 61 to well over 100. But unlike people of the same age 30 years ago, they are healthier, more active and far more affluent. In fact, they are still the richest people in the country on a per capita basis. However, few companies do a very effective job of marketing to these consumers. What does the Senior market mean to you and your business? We’ll show you.

A quick perusal of the bookshelves in any store or library will reveal an inter.....