Science Explores the Roots of Joy and Happiness

The simple objective of most lives is to achieve happiness. However, throughout history, the nature of happiness has remained elusive. Now, at last, scientists are beginning to get a better idea of what happiness is, and precisely how it can be achieved. We’ll discuss some of these findings and what they mean for us as marketers, managers, and human beings.

Happy employees stay with their employers longer, and generally are more productive than unhappy employees. Happy customers stick with their suppliers l.....