Retail Packaging Strives to Serve Many Masters

Product proliferation, intense cost pressures, and bulging landfills — these are just a few of the challenges facing product package designers. It’s hard enough to get the consumer’s attention, but at the same time, packaging has to meet the operational and cost requirements of mega-retailers and the standards set by environmental regulators. How do consumer goods companies satisfy all of these requirements? We’ll examine some of the most innovative concepts.

Packaging used to be simple. You simply wrapped .....