Recommendation Engines Rev Up

Today, as “long-tail economics” shapes more and more online businesses, profitability increasingly depends on sophisticated “recommendation engines” that analyze a customer’s purchasing history and identify products or services that complement their implied lifestyles. What issues and opportunities associated with these recommendation tools should you be aware of? What will these tools mean to you as a manager, investor, and consumer in the coming years? We’ll fill you in on the details.

The ultimate in mas.....

This content is for TRENDS SUBSCRIPTION members only.