Reaping the Benefits of Web 2.0

Social networking sites like MySpace, Facebook, and YouTube are a global phenomenon boasting hundreds of millions of members. Everyone in management needs to understand the significance of this new medium. What opportunities and threats does it present? What role, if any, should it play in your business model? How should you think about this increasingly important facet of our society? We’ll help you think about these questions and formulate meaningful answers.

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