Reaching Next-Generation Consumers Where They Work and Buy

Contrary to what some alarmists were predicting when the Internet hit critical mass, the popularity of Web surfing in the workplace has not caused American business productivity to crumble. For many employers, a reasonable amount of personal Internet usage during the workday is accepted.

In fact, a survey of “Internet Usage in the Workplace” by Xylo Inc. found that 97 percent of employees say that it does not hurt their performance, and 70 percent claim that it helps them to be more productive. Another survey, by comScor.....