The American Dream has always been based on the concept of ownership. By owning property, a comfortable home, a reliable car, and all of the latest consumer products, Americans felt they owned a piece of the good life. But today, the Ownership Economy is rapidly being replaced by the Membership Economy. In this new paradigm, people pay fees to access a product or service, rather than buying and owning it. What does this new business model look like? How will it impact you, your business, and your investments? We’ll explain.This content is for TRENDS SUBSCRIPTION members only.
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