The American Dream has always been based on the concept of ownership. By owning property, a comfortable home, a reliable car, and all of the latest consumer products, Americans felt they owned a piece of the good life. But today, the Ownership Economy is rapidly being replaced by the Membership Economy. In this new paradigm, people pay fees to access a product or service, rather than buying and owning it. What does this new business model look like? How will it impact you, your business, and your investments? We’ll explain.
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