Print Media in the Digital Era

The Great Recession has permanently changed the media landscape. While overall advertising revenues have fallen dramatically, print advertising has declined even faster. What does this mean for publishers and their suppliers, as well as for advertisers and consumers? We'll examine these questions and provide some meaningful answers.

Newspapers have been in existence since the first pamphlets and broadsides appeared in Germany in the late 1400s.  The Weekley Newes, the first Eng.....

This content is for TRENDS SUBSCRIPTION members only.

Leave a Reply

Your email address will not be published. Required fields are marked *