Pre-Selling the Future

As highlighted in the prior issues of Trends, crowdfunding and cocreation involve investors and consumers in the funding and development of new products, services, and business models at increasingly early stages. What's driving crowdfunding in general and prepurchasing products in particular? What are the implications? How can you profit? We'll answer these questions and more.

Consumers, philanthropists, and investors are increasingly looking to support and shape products, good works, and business ideas lo.....