Personalized Video Ads

New technology is on the way that can create instantaneous video spots targeted at specific individuals. Is this going to be the next big thing in advertising? We’ll let you know.

There has been a long-running love-hate relationship between American consumers and advertisers. On the one hand, people love to turn off commercials and complain about ads. On the other hand, they also love to learn about new products that suit them. Then they rush out and buy them, thereby motivating the advertisers to create mo.....