On-Line Advertising Turns the Corner

As we all increasingly live our lives on-line, the enormous gulf between conventional ad spending and on-line ad spending is set to close. How is this playing out? What will that mean for your business? We’ll provide some crucial insights.

Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. B.....

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