Obsessive Branding Disorder

"Branding" has been hailed as the crucial marketing competency of the 21st century. But, has it lived up to its promise? What about the side-effects of our obsession with branding? We'll examine some of the latest thinking on the subject and provide some valuable forecasts about where it's leading us./p>

In an average day, every American is exposed to between 3,000 and 5,000 ads in their various forms.  Collectively, companies directly pay for some $300 billion in branding each year.  Has it go.....