New Tools Help Harness the Information Explosion

If you know what a “blog” is, you’re in the elite minority of Americans who are aware of this key source of information and insights.  Only 38 percent of all Internet users know what a blog is, according to a study by the Pew Internet & American Life Project released in January 2005.1

However, blogs are an important resource for businesses, and the new tools for tracking them will play a prominent role in marketing research for the rest of this decade. As we analyze this trend, we’ll explore what a blog is, trace the growth .....

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