Network Data Mining
Tracking online word-of-mouth and gossip in chat rooms as early signals of change has become the Holy Grail for both business development professionals and government security analysts. As blogs, message boards, social networks, and product feedback sites continue to grow rapidly, firms like BuzzMetrics are introducing sophisticated research services to help marketers understand and act on the consumer buzz impacting their brands. What are the opportunities and threats associated with this new marketing technology? We’ll fill you in on the “buzz.”