Mining for Marketing Gold on the World Wide Web

What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their buying decisions? Increasingly, the answer to that question is hidden in the sea of data that is the World Wide Web. It is buried in Web pages, blogs, forum posts, and plenty of other accessible content. In theory, it’s an enormous opportunity for those who can leverage it. It’s also an enormous potential threat to those who can’t. Fortunately, a new generation of tools, tactics, and strategies is emerging that is making exploitation of this resource meani.....

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