What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their buying decisions? Increasingly, the answer to that question is hidden in the sea of data that is the World Wide Web. It is buried in Web pages, blogs, forum posts, and plenty of other accessible content. In theory, it’s an enormous opportunity for those who can leverage it. It’s also an enormous potential threat to those who can’t. Fortunately, a new generation of tools, tactics, and strategies is emerging that is making exploitation of this resource meaningful, if not necessarily easy. We’ll examine the threats, opportunities, methods, and implications that managers, consumers, and investors need to understand.
- Business Model Innovation Becomes the New Strategic Focus
- Beware of the I.P. Trolls