Millennials Become an Important Market Force

The young people born between 1984 and 2002 are the first generation to grow up never knowing a world without personal computers and video games. And they represent a much bigger consumer market than the Boomers or Xers did at this age. How should businesses deal with these up and coming consumers? We’ll give you our perspective.

Various experts place the birth dates for the oldest members of the Millennial Generation, also know as Generation Y, as early as 1979, while others place the birth date f.....