For the past three decades, the message from boardrooms around the world has typically been: “Simply simplify!” At the risk of sounding redundant, an increasing number of firms are recognizing that this solution is simplistic. Research shows that the best companies simplify to the extent that they continue to increase long-term value. Beyond that point, they learn to embrace and optimize complexity. What does this mean for employees, investors, suppliers, and customers? We’ll explain.
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