Marketing to the “Tweeners”

If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they’re tweeners. And tweeners are becoming one of the hottest consumer demographic clusters — and a big opportunity for revenue growth.

As CBS News reported at the end of last year, even though tweeners can’t drive or vote, they are “the most powerful consumer group since the baby boomers.”

These young consumers cons.....