Marketing to the Human Brain

Research into the mysteries of the brain continues to transform every aspect of business. That's especially true of marketing. Any firm that hopes to remain in business in the coming decades will have to develop a comprehensive understanding of how decision makers respond to their products physically and emotionally. What are some of the most important recent discoveries, and what are their implications for marketers and consumers? We'll show you.

One of the age-old dreams of marketers has been to divine, a.....