Managing the Sensory Environment for Fun and Profit

Recent research has revealed how the physical environment can impact our decision making, productivity, and overall happiness. What are the threats, opportunities, and implications for marketers, employers, and investors? We’ll show you.

Our sensitivity to smell can be harnessed in all sorts of novel ways, from enhancing an entertainment experience to increasing learning and improving our chances of success at work.  (We discussed this in "THE SWEET SMELL OF SUCCESS," in the December 2006 issue of T.....