Loyalty Programs Evolve

Once upon a time, loyalty programs provided a competitive advantage for the airlines and retailers who introduced them. Not only did they improve loyalty, but they provided a mechanism to collect data about purchases and a customer’s identity more effectively. But today, with nearly every business offering its own loyalty program, what is the future of such programs? We’ll explain.

In 1896, Sperry & Hutchinson began selling S&H Green Stamps to retailers as a way of enticing customers to come back to.....