It’s Time for Evidence-Based Management

Never in history have we had access to more information, on a more timely basis. Yet, every new revelation about the financial crisis has us asking, "How could so many smart people consistently make such horrendously bad decisions?" Aside from a smattering of willful corruption, the answer is that all too many crucial decisions were based on untested but strongly held beliefs; what the decision-makers had done in the past; or uncritical "benchmarking" of what "yesterday's winners" had done.

As we rebuild from the rub.....

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