I Spy

Today, the basis of competitive advantage has changed.  The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials.  Instead, winning companies are those with the richest knowledge — knowledge about their customers, potential customers, suppliers, technologies, and competitors.

It shouldn’t come as a surprise, then, that many companies’ intellectual property is increasingly being plundered by competitors and foreign countries.


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